The Yardley English Daisy perfume is a really lovely scent for this time of year so I just wanted to chat about it, why you may need it in your fragrance stash and also….a bit about the interesting Yardley story.. Do you know that Yardley has been around for 250 years now?!
Yardley is what I would call a proper *old-school beauty house*. After 250 years and still going strong it strives to provide the very best quality ingredients and formulas in its fragrances and bath & body products.They have recently re-branded and introduced a new look to support our range of vegan-friendly and cruelty-free products, and continue to pursue sustainable sourcing for their natural ingredients.
Y A R D L E Y H I S T O R Y
In 1770 the Cleaver family founded what is known today as Yardley London, which would go on to be one of the most successful soap and perfumery houses in the UK. Inspired by England’s diverse and varied flowers, they remain committed to discovering fragrances using natural ingredients such as English lavender, which continues to be at the heart of Yardley London’s ranges. In 1910, Yardley moved into retail with the opening of their first store at 8 New Bond Street, in London’s luxury shopping district. The store soon became a London landmark and shopping destination for the wealthy and fashionable.
Yardley were known for their makeup, lashes and beauty as well as their wonderful fragrances. Who remembers this iconic image of Twiggy modelling the Yardley 1960’s era lashes?! I love this so much.
Nowadays, Yardley is a fragrance and bath/body brand and focuses on this area. I think they do some really classic scents and are known for their beautiful florals. The Yardley English Daisy is a new one for me and it’s actually a really interesting and pretty scent.
A perfume inspired by bountiful, beautiful and blossoming floral bouquets. An elegant, dewy fresh green floral inspired by the vibrancy of the daisy flower, with a burst of energetic top note of fresh green leaves and apple and a combination of hyacinth and white rose at its heart, drying down to warm base notes of sandalwood and musk.
I honestly thought it was going to be the scent of daisies (!) and I was wondering what they even smell like but also, no. This is a floral bouquet and it’s fresh and not too sweet for my taste. I think it’s really interesting and perfect for this time of year when you want something easy, light, fresh and something for the daytime. Another thing I love about Yardley : the price! It’s so very affordable at just £20 for a 50ml size and you can purchase the range online or at Boots.
Have you tried anything from Yardley lately? What do you think of their re-brand?
*This post contains a press sample*