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THIS IS A GROUND-BREAKING INITIATIVE FROM REN SKINCARE WITH COMPETITORS BIOSSANCE, CAUDALIE, HERBIVORE AND YOUTH TO THE PEOPLE SHARING A COMMITMENT TO PRODUCE ONLY PLANET-FRIENDLY PACKAGING BY 2025.
THESE BRANDS ARE INVESTED IN CARING FOR THE ENVIRONMENT AND THEY HAVE COMMITTED TO PRODUCING *ONLY* PLANET-FRIENDLY PACKAGING DESIGNED TO BE RECYCLABLE, REUSABLE OR CONTAINING RECYCLED MATERIALS BY THE END OF 2025.
THIS IS PRETTY MAJOR & GROUNDBREAKING, NO?
REN Clean Skincare are spear-heading #WeAreAllies ; a campaign defying industry convention by forming an alliance with four other fab brands we all know and love: Biossance, Caudalie, Herbivore and YOUTH TO THE PEOPLE. Led by REN’s CEO, Arnaud Meysselle, the brands unite with a shared goal helping tackle the environmental crisis regarding packaging waste, almost 70% of which currently ends up in landfill in the US.
REN has embodied its Clean to Skin ethos for 20 years, doubling down on Clean to Planet in early 2018 with a packaging Zero Waste Pledge by the end of 2021. Each allied brand has also committed to more planet-friendly packaging by the year 2025. Advertising the competition doesn’t make a lot of sense in traditional business. But the current environmental crisis calls for all of us to do things differently.
“We were hugely inspired to be met with such shared enthusiasm for a common sustainability purpose and shared values by clean brands we’re proud to now call our allies. Taking action to reduce waste in the beauty industry is a challenge; together we can share ideas and pioneer new solutions to reduce packaging waste while raising awareness and inspiring other brands to join us with their sustainability efforts. It is the sharing of the knowledge of the collective that has the power to make a real, meaningful and scalable difference.” Arnaud Meysselle, CEO REN Clean Skincare
This unique collaboration campaign aims to inspire consumers and brands to make their own pledges to protect the planet by supporting planet-conscious brands in the #WeAreAllies cooperation. REN’s campaign urges consumers to, if not shopping with them, consider the four allied brands. Throughout the campaign REN will promote the sustainability efforts of these brands.
I think it’s an absolutely BRILL initiative and REN are ballers for doing this. Honestly one of my most-used skincare brands over the last 15 years or so and I have SO much of their range in my day-to-day! I love the other brands involved too and think it’s such a great partnership.
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