Paul & Joe are bringing us the kitsch, the quirky, the decadent and the slightly O.T.T for their limited edition spring makeup collection and I’m here for it all. Pastel, dazzling hues, luxurious formulas and of course……. THAT unmistakable packaging.
This collection is inspired by the ‘afternoon picnic’ where you are transported to a sunny park, enjoying your favourite things and in great company. There are lots of pastel hues mixed with bold pops of candy-colours and the outer packaging is floral, bright and joyful!
I have used bits and pieces from the Paul & Joe makeup range on and off for around 8 years now. I love their makeup, and it’s always been fantastic quality and great to use. For me, it’s a real ‘treat yourself’ makeup range, and some of my favourite products have been from their incredible limited edition collections. If you are looking to explore Paul & Joe makeup for the first time then I would suggest the foundation primers, gel blushers, lipsticks and their lipstick cases are the cutest!
Born in Paris, France in 1995 and founded by Sophie Mechaly. After gaining professional experience under world famous fashion designer Azzedine Alaia and working for prestigious shirt company “LE GARAGE”, which was run by her parents, Sophie Mechaly launched “PAUL & JOE” as a menswear company, naming it after her two sons.
The following year, Sophie Mechaly launched her womenswear line. The designs in her fun filled collection are permeated with a relentless “JOIE DE VIVRE” (the joy of life), garnering PAUL & JOE a well earned reputation as the brand that best expresses today’s Parisian lifestyle. Innovative, original prints are added to her collection every season each with its own distinctive floral motif.
In 2002, PAUL & JOE BEAUTE, a cosmetics line that faithfully encapsulates the brand’s philosophy of ‘fun-loving sophistication’ is launched. PAUL & JOE BEAUTE features retro modern packaging that projects a unique presence. Every product possess luxurious texture and colour that makes each application a pleasure for the skin. There are also limited edition, individually packaged items that are linked with that particular season’s fashion and trends.
Who is the ‘PAUL & JOE Women’? She is totally self aware and fuelled by an inner confidence. Women who are brimming with so much determination to enjoy life that they may seem a little hedonistic. She is savvy, stylish, and not afraid to address her needs and desires. Women who have these qualities, and at the same time project charm, passion and compassion.
The Paul & Joe Spring Collection 2021 consists of 3 limited edition eye colours (£19) and 3 limited edition gel blushers (£19).
I have the shade ‘Marmalade and Sunshine‘ which is a cute AF gold, pink and pastel yellow french fancy-esque combination. The formulas as silky and soft and apply easily and can be layered for more impact.
The blusher, again has 3 difference shades and I have the ‘002 Bavarder’ which is a really pretty pop of coral. These are a really unique and unusual formula ; they feel like a bouncy gel-cream and give a really luminous and juicy translucent finish on the skin. They are also really cooling when applied and that is because they are made with nearly 80% water! They apply easily as a cream blush and are buildable and quick to use.
These, along with the other shades in the collection are available now from Beauty Bay.
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